Metta’s Journey in Norway (NO)

EP03: Siams smil: Siam Muang Yim

Siams smil eller Siam: Smilets land er et begrep for å støtte turismen i Thailand, satt i gang av turistorganisasjonen i Thailand. ‘Smilets kampanje’ ble en del av den nasjonale økonomiske utviklingsplan nr.1 (1961-1966) i regjeringen til feltmarskalk Sarit Thanarat. (www.sookkasean.com). Selv om “smil”, i turistkampanjen handler om serviceinnstilling, er det ikke begrenset til bare …

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